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Rhode

An image of Hailey Bieber and a Rhode lip tint shared on the models Instagram
Business

e.l.f. Cosmetics Snaps Up Hailey Bieber's Rhode for a Cool $1B

The supermodel-turned-brand founder will divide the payout among co-owners and investors, as e.l.f makes big moves into skincare and prestige beauty.
Eileen Loh May 29, 2025 7:45pm

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