Last week we shared an article on tips for trade show success at IBS highlighting various strategies to help you make the most out of your trade show experience. One of the tips spoke on the importance of monitoring relevant presentations at the show, but with an assortment of free classes, main stage presentations, and even more pay-to-attend class opportunities, it can be difficult to choose where to focus your efforts.
Whether you're looking to establish a brand, learn coloring techniques, boost your business or master fades, there truly is something for everyone at The International Beauty Show. And now that there's less than a week until the show kicks off, we thought we'd help you create a list of must-see presentations, with insider information from the presenters themselves.
Ted Gibson | Re-Invent
Why You Should Attend: "I believe that education is how we feed our souls and our lives. If we don’t stay current with trends, we have a hard time figuring out how to move forward," says Gibson.
Edward Tricomi | The Making of a Great Editorial Stylist
Why You Should Attend: "After 50 years in the business, I’ve worked with every major magazine in the world. Some of my work is in museums and in the history of Vogue," Tricomi says. "I know from working with some of the most iconic photographers in the world how to best approach editorial styling."
Kenny Duncan | Flawless Fades
Why You Should Attend: "More men are requesting fades to complement their beards, and more stylists have expressed a desire to learn how to execute a fade," Duncan says. "My goal in this class is help the bad become good, and the good become great."
Toni Garcia-Jackson | Coloring Textured Hair
Why You Should Attend: "I hone in on color placement as it relates to the design," Garcia-Jackson says. "I will be sharing different ways to create beautiful color melt and balayage looks using combined techniques to save time, increase profitability and recreate the looks your clients desire."
John Mosley | Barbering & Branding
Why You Should Attend: "It's crucial to develop a style of cutting that will become your own," Mosley notes. "As you do this, your clientele will grow and your individual brand will evolve.You need to create a brand that people want to support and clients want to talk about."
This year's International Beauty Show will be held March 4-March 6, 2018 at the Jacob K. Javitz Center in New York City. For tickets and more information, visit ibsnewyork.com. For information on other speakers and classes, click here.