A Conversation with Ruth Roche and Michael DeVellis

Curiosity may have killed the cat, but it’s essential for success in the professional beauty industry, according to Ruth Roche, artistic ambassador for Pureology; a curious stylist tends to rise to the top, is multitalented and marketable.

In the video below Roche interviews one of the industry’s most curious talents, Michael Devellis, founder of The Power Group, about his innovative business and passion for helping others fill their curiosity.

Devellis started The Powder Group with James Vincent to help seasoned professionals and new artists refocus their career.


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“Budgets are tight, so multitalented people are being hired to fill numerous rolls—makeup artists that do hair and hairstylists that do makeup—because it’s cheaper to hire one person than two. Michael offers unconventional education to both makeup artists and hairstylists that help them cross over,” says Roche.

One of Devellis’ mottos is, “Be curious about your career.” He intends to inspire people by helping them develop new skill sets that encourage unconventional, fresh and passionate approaches to growth.

Imagine being able to do hair and makeup for shoots, stage or salon work. “Michael knows what he’s doing—he continues to make me curious about my career too … which I in turn try to pass on to others in my sharing,” says Roche.

Watch Roche interview Michael here:

About Ruth Roche: Ruth Roche is the artistic ambassador for Pureology. She is the winner of multiple North American Hairstyling Awards and has contributed to Milady’s Standard Textbook of Cosmetology. Stylists from around the world learn, grow and fuel their creative fire with her. She is an established celebrity stylist and maintains a loyal clientele at Rare Salon in New York City, where she is both founder and creative director.