A Perfect Ten

When the Redken Exchange first opened its doors in New York City back in 1996 and began providing high-voltage, advanced classes to beauty pros in an intimate setting, it ushered in a whole new way of thinking. This year, about to mark another milestone10-year-anniversary—the 11,000-square-foot facility continues to transform the way the industry learns as it sets new standards in education. To date, more than 15,000 salon aficionados have attended booked-solid sessions like the ever-popular Everything's Included, an intensive three-day, technique-oriented course on cutting, coloring and perfecting looks that change seasonally, as well as Coloring Out of Your Mind!, another three-day course that pushes color and colorists into bold new territories. Now those are some statistics worth celebrating.—K.D.


 

YOUR WEEKLY NEWSLETTER - FREE

Enjoying this story? Subscribe to the American Salon Newsletter

Get inspirational trends, techniques, tips, education and the latest beauty news delivered right to your inbox! To read on the go, sign up today to get weekly beauty news and updates.
Read more on

Suggested Articles

Building a successful business starts from within.

The latest episode of Access Beauty shares tips for increasing revenue behind the chair.

Chicaiza describes the space like a clients’ “modern home away from home—a beloved destination you’d vacation to with your BFF over and over again.”