American Crew Names USA All-Star Challenge Winner

(American Crew)

American Crew's All-Star Challenge encourages barbers and hair stylists from across the globe to showcase their top-tier technique and skill by creating original looks with American Crew products. The brand recently announced that Ronnie Appel has been named the United States Winner of the 2020 All-Star Challenge in the first-round of the global grooming competition.

“The looks created by these country’s winners are next-level and the All-Star Challenge Global Committee has a tough job on their hands as we move forward in selecting the five global winners of the competition," says American Crew Founder, David Raccuglia. "With so many talented barbers and stylists, the evolved format of five All-Star Challenge winners versus one allows the brand to acknowledge even more industry-leading talent. These country’s winners have already achieved great success, providing excitement and inspiration to the men’s barbering community worldwide and we are looking forward to further sharing their creativity and skill."

As the All-Star Challenge progresses, Appel's work will be submitted to the American Crew All-Star Challenge Global Committee, which consists of David Raccuglia, Founder of American Crew; Paul Wilson, Global Artistic Director; Phoenix Thomson, Global Education Manager; and Gill Gorman Round, Global General Manager. After careful consideration under the following competencies: Barbering: mastery of clipper skills, fading and shaving; High Texture: ability to display technical skills, shape, and control whilst working with highly textured hair; Length: excellence in cutting and styling hair with length while maintaining a masculine edge; Retro: ability to recreate a classic cut from the past, with technical excellence in cutting and styling; and Trend: ability to be creative and think ahead by producing a shape or style that could become a trend, the committee will name five top competitors as the 2020 Global All-Star Challenge Winners. 

Announced in April 2020, the five Global All-Star Challenge winners will receive a number of prizes including a $5,000 monetary award and an all-expense paid trip to Los Angeles, CA to participate in an editorial photo shoot directed and shot by David Raccuglia.

For more information on American Crew and the All-Star Challenge, visit and follow links to the All-Star Challenge page.