Earlier this month, Aveda was named the winner of the Sustainability Leadership Award at the Sustainable Beauty Awards, organized by Ecovia Intelligence.
The awards recognize organizations that are revolutionizing sustainability in the beauty industry. Hosted at the Paris Marriott Champs-Elysées, they consist of five different categories which received over 100 total entries from across the globe: Green Formulations, Sustainable Packaging, Sustainable Ingredients, Sustainability Pioneer, and Sustainability Leadership. The Sustainability Leadership Award is given to an organization leading in multiple aspects of sustainability.
“This award means a lot to all of us at Aveda," says Barbara De Laere, global general manager and senior vice president of Aveda. "It’s an honor to be recognized for our commitment to caring for the world we live in."
Since its founding nearly 40 years ago, Aveda’s mission has been to change the world by helping to shape the way the beauty industry does business. Aveda’s founder, Horst Rechelbacher, wanted to create hair, skin, and body products that were kind to people and the planet—environmental leadership and responsibility is in Aveda’s DNA.
From green formulations, sustainable packaging and ingredients to socially conscious customer-supplier partnerships and clean energy for manufacturing, Aveda integrates sustainability into all areas of its business. "The Aveda mission has never been more relevant than it is today, and we want to continue to set an example and to push the bar for environmental responsibility," says De Laere. "Hopefully others in the beauty industry, and beyond, will join us in living the importance of sustainability.”