Aveda started off the new year by recommitting to sustainability and announcing that all of their beauty products are now 100 percent vegan. Following the announcement, the brand also introduced model and activist Arizona Muse as its first-ever global ambassador.
Muse devoted herself to the cause of environmental sustainability in 2016 after realizing that, as a model, she didn’t know where the clothes she was wearing and helping to sell came from. Since then, she has delved deep into self-education about the climate crisis we face, learning as much as she can and recently started applying this knowledge as a sustainability consultant, helping fashion brands transition into a regenerative future. As a stalwart of the industry, she acts as a bridge between the worlds of fashion and environmental activism, using her platform to educate, engage and take action for change.
“Aveda is a company that I have long admired for creating the most beautiful products that work for my hair, smell amazing and are also responsibly manufactured," Muse says. "I believe wholeheartedly that you don’t have to compromise luxury or performance for planet-friendly products, and Aveda delivers on that."
As part of her role with Aveda, Muse will educate around sustainable choices that individuals can make to help foster change; lead conversations with other thought leaders that are passionate about climate change and share sustainability news on behalf of the Aveda brand.
“Our partnership with Arizona Muse is such a natural fit," says Barbara De Laere, Aveda global brand president. "She is a true pioneer in the fashion industry and has become a real force for—her name is almost synonymous with environmental responsibility now. We are so proud to have her representing our beautiful brand as our first Global Advocate for Sustainability.”
To learn more about Aveda’s sustainability initiatives, please visit Aveda.com/sustainablefuture.