Aveda Wants YOU to Dare to Dream

photo courtesy of Aveda

What if you weren’t afraid anymore? What if you could identify your dreams? Change your life in five seconds? Become a powerful force on Instagram? Transform the life of every guest you meet? The answers to those questions and the how behind them will be unveiled at the second annual Dare to Dream conference scheduled for June 24-25, 2018 at the Mahaffey Theater in St. Petersburg, FL. 

New this year is the Best New Aveda Artist contest. Aveda artists across the country with less than five years of experience can submit a before and after photo in the categories of creative cut, color, texture, men and makeup online before Friday, June 1 to be considered. Winners, to be announced at the event, will receive a ticket to Aveda Congress

“We’ll be helping stylists build the framework they need to take action and hold themselves accountable,” says Tom Petrillo, principal at The Salon People and organizer of Dare to Dream. 


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Virginia Meyer, Dare to Dream committee member says, “This is one of the only industry events designed to help hairdressers work specifically on the personal development side of the craft. It’s about helping hairdressers and salon team members name their dream and then access the tools and resources needed to take action.”

Tickets for Dare to Dream are $199. The student rate is $50. Speakers this year include Aveda’s GM Barbara De Laere, Global Artistic Director for Aveda Ian Michael Black and Van Council, owner of Van Michael Salons and NAHA Finalist 2016 Master Stylist of the Year. More information, including a complete speaker lineup, can be found here.