Aveda™ The Art and Science of Pure Flower and Plant Essences, proudly congratulates Evan Erickson, Aveda Institute Dallas, Plano, TX, for his win of Newcomer Stylist of the Year, and Jesse Ervin, Aveda Institute Toronto, Toronto, ON, for his win of Student Hairstylist of the Year – Aveda Network winners at the 27th Annual 2016 North American Hairstyling Awards (NAHA), which is produced by the Professional Beauty Association (PBA). Both winners graciously accepted their awards while thanking their mentors, including Ervin’s mentor Tristan Morrison, Senior Educator and Creative Director, Aveda Canada.
Aveda is proud to celebrate the commitment and creative spirit of all the Professional Beauty Association’s 2016 North American Hairstyling Awardsfinalists. NAHA recognizes technical excellence and artistic expression in hairdressing, as well as salon design aesthetic and beauty business acumen. There were 17 finalists from the Aveda network in the 2016 competition.
NAHA took place in front of a crowd of more than 3,000 beauty professionals in Las Vegas at the Mandalay Bay Resort and Casino, and is considered the leading photographic hairstyling and beauty competition in North America.
CHEEKY POP
Aveda Global Creative Director Antoinette Beenders’ five model theatrical presentation “Cheeky Pop,” brought these beauty professionals to their feet with its exuberant, playful energy. An artistic tribute to the heritage that is Aveda —Beauty, Wellness, Environment, Fashion and Art— Beenders was inspired by a recent exhibition at the Albert Hall museum in London that showcased works of art as influenced by iconic pop artist Andy Warhol and the overall pop art movement.
The “Cheeky Pop” models walked a runway lined with floating flowers and petals, while wearing custom-made organic cotton dresses bursting with bright floral designs that swung to the music. The sculptural hair styles featured a graduated styling technique that Beenders noted “provides an instant hair cut without scissors.” All models displayed Aveda Hair Color that paired beautifully with the architectural, couture hairstyles. The makeup corresponded with the theme as pops of color were vibrantly displayed on the models lids and lips through their beautiful, fresh skin.
“‘Cheeky Pop’ is part pop art, part anime and a whole lot of Aveda,” Beenders said. “I wanted to present something joyful and beautiful, a moment of happiness and pure playfulness. The looks were all about a happy lightness, from the vibrant Aveda Hair Color to the fashion-forward flouncy dresses.”
Beenders was assisted by a team of Aveda Artists, including four members of the Aveda Global Artistic Team: Allen Ruiz, Aveda Global Artistic Director, Hair Styling; Janell Geason, Aveda Global Artistic Director, Makeup; Ian Michael Black, Global Artistic Director, Hair Color; and Tippi Shorter, Aveda Global Artistic Director, Textured Hair. Also contributing were Bea Watson, Global Educator, Hair Styling; Anne Skubis, Aveda Makeup Purefessional™; and Aveda Editorial Artist Robert Grimes, 2015’s NAHA Hairstylist of the Year and Contemporary Classic Award winner.
More information about 2016 nominations can be found on the NAHA website. Finalist work is available for download at https://probeauty.org/nahagallery/year/2016/. For more information on the Professional Beauty Association, please visit: http://www.probeauty.org/naha/.
About: Founded in 1978 in Minneapolis, MN, Aveda creates plant-based hair, skin and body products for beauty professionals and consumers. Aveda innovates in botanical technologies, combining the principles of modern science and Ayurveda, the ancient healing art of India, to develop performance-driven hair, skin and body products—made with pure flower and plant essences—that are created with respect for the Earth, and a comprehensive menu of ritual-based treatments for holistic beauty.
Throughout the years, Aveda has pioneered new benchmarks of environmental responsibility in beauty. It was the first company to sign the Ceres Principles in 1989 - a nonprofit organization mobilizing business leadership on climate change, water scarcity and other sustainability challenges - and the first beauty company to manufacture with 100 percent wind power in its primary facility . Aveda was also the first beauty company to receive a Cradle To Cradle charter for its commitment to sustainable products, packaging and production. In 2013, Aveda was honored with the first Legacy Leaders Award from Cradle to Cradle for its pioneering role in environmental leadership. Currently 11 products are Cradle To Cradle Certified™. Since 1999, Aveda’s annual Earth Month campaign, held each April, has raised more than $44 million to support environmental projects around the world.
Aveda is trusted by salon and spa professionals worldwide. Since 2007, more than half of the fastest growing salons in the U.S. have been part of the Aveda network . Aveda products are available in Aveda Experience Centers and more than 9,000 professional hair salons and spas in more than 30 countries and at www.aveda.com. Go behind-the-scenes at Aveda on the Living Aveda blog and follow Aveda on Facebook, YouTube, Twitter, Instagram and Pinterest.