Backstage at NYFW with Wella Professionals Global Creative Director Eugene Souleiman

Inspiration: “Handsome Beauty”

The hard-edged, sophisticated architecture of New York’s One World Trade Centre was the inspiration for the slightly masculine tailoring of the collection as well as for the strong, graphic simplicity of the hair look at DKNY’s SS16 NYFW collection. “I love the simplicity of this look. The blend of the deep masculine side-parting at the front and softer, feminine texture through the lengths feels very modern, but it has a classically handsome beauty at the same time, “ said Wella Professionals Global Creative Director, Eugene Souleiman.” It’s the kind of look I imagine Lauren Bacall would wear if she was a young woman today – graphic, powerful and polished.”

Get the Look:

1.   Start by prepping the hair with Wella Professionals EIMI Perfect Setting.  

2.   Create a deep, razor sharp side part and brush hair flat down on the top of the head.

3.   Spray Wella Professionals EIMI Stay Firm onto the roots and brush through the lengths of the hair until you achieve a super-sleek controlled top.

4.   Continue to brush through the hair to fade the concentration of product.

5.   Finish the look by spraying the back of the head with Wella Professionals EIMI Dry Me to create softness, texture and movement through the lengths.

About EIMI: Available September 2015, NEW EIMI by Wella Professionals is the first word in styling. With EIMI you can truly be yourself, interpreting the latest global trends, speaking the language of style and individuality. In addition to four brand NEW products, EIMI also incorporates all your favorites from Wella Professionals to complete a comprehensive line up of 20 styling products. EIMI is a celebration of individual style, making SS‘16 Fashion Week – a new beginning in the fashion world, full of inspiring creativity, unparalleled craftsmanship and unlimited self-expression – the perfect launch pad for this exciting new brand.

Credit Info: Hair Styling by: Eugene Souleiman, Wella Professionals Global Creative Director

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