Big Fish, Small Pond

Sudbury, MA, once home to several well-known people in history, including Babe Ruth and Henry Ford, has the sixth highest per capita income in the state. These high-end residents depend on Invidia Salon and Spa for its top-notch service and educated staff to satisfy all of their hair and skincare needs.

"Invidia relies on simple fundamental principles to achieve what has been seven years of unmatched growth and success," says Philip Patzleiner, who co-owns the salon with Nicole Demartini. "Invidia's staff is made up of professionals who understand and are dedicated to working hard as a team to achieve goals beyond any one individual's efforts."

The 10,000-square-foot salon, whose name means envy in Italian, originally opened in January 2003 and moved to a brand-new facility in October 2009. Another location is expected to open in Italy in 2011, while the salon's old 1,500-square-foot space is currently being converted into Invidia Salon and Spa for Kids, specializing in children's services. According to Patzleiner, the new building was designed based on the principles of luxury and functionality. "The entire space has been allocated to provide our clients and staff with comfort and privacy," Patzleiner says. The facility also features a 2,000-square-foot staff area and a large stock room that houses more than $100,000 in retail and professional products.

Invidia features a warm and inviting atmosphere. Clients enter the salon through a custom 9-foot-high mahogany "castle" door. Inside, deep colors complement the dark walnut-colored furnishings, natural stonework and luxurious espresso-colored wood flooring, while textured walls and arched doorways give the salon a Tuscan-inspired style. The Grand Room features 12 styling stations, crystal chandeliers suspended from a 19-foot lofted ceiling and an oversized stone fireplace.

A menu consisting of salon and spa treatments such as facials, massage, skin rejuvenation, and hair and nail services, ensures that all clients needs are met. Says Patzleiner, "Our clients range from local celebrities to students, all with a common bond—receiving a world-class professional service and having their personal expectations surpassed." " —NICOLE PALMIERI