This Brand Will Create Packaging Using 100% Recycled Ocean Plastic

getty plastic image
photo by Magnus Larsson/iStock/Getty Images Plus

It's no secret that plastic is both overused and abused. According to Plastic Oceans, the world is now producing nearly 300 million tons of plastic every year, half of which is for single use. Even more startling, more than eight million tons of plastic is dumped into our oceans every year. 

In an effort to combat the overwhelming amount of plastic pollution in our oceans, Kevin Murphy announced that his namesake brand will rework its bottles to be made exclusively from 100 percent recycled ocean plastics. According to Murphy, the company will be the first ever beauty brand to implement this practice, which is projected to save the planet over 360 tons of new plastic each year. The recycled bottles will begin debuting globally in salons in mid-2019.

“This change is for the future of our environment and for us to be truly sustainable; to clean up our oceans for the sake of our planet and for future generations,” Murphy says, explaining his passion for this important initiative.


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The brand's commitment to the environment is ingrained in its very foundation. The company was built utilizing organic growing practices, micro cultivation, and ecologically-sound wild harvesting techniques to ensure the very highest natural quality product. This latest initiative is a reflection of the company’s unwavering values, and represents a genuine call to action to help protect the Earth’s most valuable resource.

In addition to making a profound impact on the world's plastic production, Murphy hopes it will start an industry-wide conversation about safe packaging disposal. With this launch, the Kevin Murphy brand aims to change the industry standard, and will transparently share its eco-friendly processes so other brands or persons interested can take a stand alongside them.