BREAKING NEWS: Patrick McIvor Joins Matrix as Artistic Color Director

Patrick McIvor has just been announced as the new Artistic Color Director for Matrix. See full release below:

Patrick McIvor

For Immediate Release

Patrick McIvor Joins Matrix as Artistic Color Director

June, 2009 (New York, NY) – Karrie Fonte, Assistant Vice President of US Education for Matrix, a division of L’Oreal USA, announces the appointment of Patrick McIvor as Matrix Artistic Color Director, starting June 1.

McIvor will join the Matrix Artist Network and continue in the tradition of Arnie Miller by providing industry leading salon-based ideas and techniques geared towards helping salon professionals transform their passion for beauty into professional success.  McIvor specializes in innovative salon-based haircolor techniques that inspire hairdressers to achieve great color. He will also spotlight the Matrix C.R.A.F.T. philosophy with hands-on, interactive, self-empowering education focusing on communication, resources, approach, foundation and technique.

As one of the most respected colorists in the industry (Allure magazine named him best colorist) and owner of patrick mcivor color studio (Bethlehem, PA) and studio two (Allentown, PA), McIvor is always at the top of his craft.  He has the unique advantage of being an educator that understands the daily challenges colorists face, because he does color on a daily basis too.

“Matrix has always been known for supporting hairdressers and our aspirations.  I remember when SOCOLOR launched, it changed the way hair was colored by making cream based tube color an everyday product rather than a specialty item – an innovation hairdressers knew would make their work better and more exciting.  I’m eager to share salon-based haircolor ideas with amazing products like SOCOLOR with the new Cera Oil Conditioning Complex, Color Sync and V-Light in hopes of inspiring colorists to stay committed to the development of their craft,†states McIvor.

"Patrick will play a key role in the SOCOLOR restage and all future color initiatives, including developing techniques and looks, performing at shows, teaching classes at the Matrix C.R.A.F.T. Global Academy, and working with individual stylists. As a both a master colorist and successful salon owner, Patrick has the ability to inspire and motivate Matrix stylists everywhere to achieve personal success," states Fonte.

McIvor’s tips and techniques will be accessible via C.R.A.F.T on demand at — 24/7 online access to the latest news hairdressers need to master their C.R.A.F.T. including education, information, training, events and tools.

Matrix, the leading professional haircare and haircolor company in the United States, is part of L’Oreal USA’s Professional Products Division.  Founded in 1980, Matrix is committed to the development of the salon professional and offers a wide range of haircare, haircolor and hair texturizing products including: Biolage, Vavoom, Sleeklook, Amplify, Shade Memory, Matrix Men, Color Sync and SOCOLOR.  Matrix professional products are available only in salons: