Use Your Head
Understanding both the importance of client consultations and clients' busy schedules, the team at Cambridge, MA's new Plan B Salon has come up with a unique solution: pre-visit video chats using online phone service Skype. Current and potential clients can sign up for the complimentary 15-minute video consultations on Plan B's Web site, saving them from having to make an extra trip to the salon.
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"Cutting, coloring or changing one's hairstyle is the biggest decision some people make in a week, even a month," says Rick Fogarty, owner of Plan B. "We wanted to make it easy for clients to talk through going in a new direction, and we thought the Internet was a great resource to do so. It's for those who want to get their feet wet but don't know where to start or are too busy for an in-person consultation." —L.M.