Each year, during GRAMMY® week, MusiCares® pays tribute to an accomplished artist in celebration of his or her extraordinary creative accomplishments and significant charitable work. For the third year in a row, ColorProof Evolved Color Care was a proud sponsor of the event, honoring music legend, Tom Petty. The star-studded tribute ceremony included live performances from Don Henley, Foo Fighters, Gary Clark Jr., George Strait, Jackson Browne, Jakob Dylan, Lucinda Williams, Norah Jones, Randy Newman, Regina Spektor, Stevie Nicks, the Bangles, the Head and the Heart, the Lumineers, and, to name a few, with Tom Petty and the Heartbreakers closing the event. As artist after artist played renditions of Petty’s hits— it became clear what a long and prolific career Petty and the Heartbreakers have had. The concert event broke previous records for MusiCares raising $8.5 million, and each guest was thrilled to leave with a can of DrySpell® Color Protect Dry Shampoo – a phenomenal sample to end a phenomenal night. “MusiCares in an incredible organization that offers critical assistance to the music community in times of need,” says ColorProof Founder and CEO, Jim Markham. “It is always a pleasure to be able to support such a worthy cause on such a large scale, knowing it is making a difference in so many people’s lives.”
ABOUT COLORPROOF EVOLVED COLOR CARE®:
We are the Color Care Authority. Nobody knows how to deliver outstanding results for your colored hair better than we do. Our founder, Jim Markham, has led the industry in luxury color care for decades. He pioneered the sulfate-free, salt-free revolution. With ColorProof, we are setting a new standard. Our next generation technology transforms ordinary into extraordinary, and it does it instantly. Not in one week, not in one month. Right-now-this-instant. The proof is in your color.
MusiCares provides a safety net of critical assistance for music people in times of need. MusiCares' services and resources cover a wide range of financial, medical and personal emergencies, and each case is treated with integrity and confidentiality. MusiCares also focuses the resources and attention of the music industry on human service issues that directly impact the health and welfare of the music community.