On December 4, Dermalogica hosted three simultaneous brunches across the country to honor and recognize the brand's professional skin therapists. More than 200 tribe members gathered at the Dermalogica Learning Loft in New York City, the brand headquarters in Los Angeles and the International Dermal Institute in Chicago, where they were treated to gifting and pampering stations, an early product reveal and the opportunity to reunite and connect with peers and Dermalogica leaders. For those outside of the hosting areas, Dermalogica held a contest offering three skin therapists the opportunity to be flown into the Los Angeles event.
Attendees were invited to participate in a variety of activations during the events, including an intention wall where therapists were asked to write down a goal for 2018 and add them to an installation wall to help build a customized mosaic; Give.Get.Glow Stations, where Dermalogica's holiday campaign was brought to life through three interactive stations; and a sneak peak of the brand's upcoming January launches.
Members of the Dermalogica leadership team served as hosts for the event, including Dermalogica Founder and Chief Visionary, Jane Wurwand in Los Angeles, Senior Director of US Education, Heather Hickman in New York and Associate Director of Global Curriculum at the International Dermal Institute, Beth Bialko in Chicago. As an added bonus in Chicago, Bialko announced the launch of Dermalogica’s new podcast, Living Skin by Dermalogica, which went live on Google Play Music and iTunes that day, featuring an inaugural interview with Jane Wurwand. The podcast will drop new episodes weekly, and feature stories and insight on skin health and treatment technology from the skin experts at Dermalogica.