Editor's Letter: It's Show Time

If it’s March, it must be time for IBS NY, the “show of shows” in the professional beauty industry. This year IBS, which will turn 100 next year, is celebrating each attendee and exhibitor’s creative journey. Be there and be part of the IBS New York story from March 6 to 8. You’ll join more than 63,000 beautiful professionals. Take advantage of more than 100 free classes and in-depth hands-on workshops and master classes designed to help you sharpen your talents and hone your techniques. Don’t miss the wildly popular Super Barber Cutting Competition, brought to you by Major League Barber (the event is now in its fourth year). This year, celebrity hairdresser Ted Gibson will not only be on Main Stage but he’ll also be introducing his new line of styling products called Starring. The idea was to create five products—Runway Ready Volume Mist, Showstopper Volume Gelee, Beautifullest Powerball Styler, Supersexy Styling Mousse and Fixed on You Finishing Spray—that would empower your clients to be able to create their own star moments at home. What’s more, he chose to break the news in only three magazines this month: Vogue, W and American Salon. See his new collection, which he shared exclusively with us this month, on page 154. Meanwhile, if you’re going to be in New York for the show, you won’t want to miss the third annual HairBrained Video Awards at The Arena Night Club on Sunday, March 6, sponsored by IBS NY, American Salon, Millennium Systems International, Wella, Olaplex and Arrojo. A panel of judges chose a winner in each category as well as an overall Grand Prize Winner. Categories include LoFi Video of the Year (low to no budget but a creative use of the available technology), Even Further Video of the Year (mind-bending without limits), Behind the Scenes Video of the Year (capturing the magic behind the scenes at hair shows, fashion shows or photo shoots), Steps Video of the Year (technical education), Coaching Video of the Year (business advice and motivation), Humorous Video of the Year (oh no, you didn’t) and HVA3 Video of the Year (the best of the best selected from winners in all categories). Visit hairbrainedvideoawards.com for more details.


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