Second Time Around
Iconic celebrity hairstylist Laurent D. brings his downtown vibe uptown to his newest salon Privé by Laurent D. in the Sherry Netherland Hotel in New York City. The luxe 1,500-square-foot space occupies two levels with eight cutting stations on the main floor and four private color stations on the mezzanine and features a strikingly impressive interlocking crystal chandelier wall commissioned by the famous glassmaker Angelo Mangiarotti. Not only will the new salon be a hub for the eponymous product line but it will also serve as an educational center dedicated to the Privé Academy, which will focus on teaching cutting and styling techniques rather than collections in order to better serve participating professionals with tools they can apply toward their own clients immediately.—Maureen Sheen, Senior Editor
For The Boys
Label.M, the professional haircare brand that is the official hair product sponsor of London Fashion Week, has launched label.men, a seven-piece grooming range dedicated to serving the needs of style-conscious male clients. Formulated with an exclusive complex of botanicals and an innovative micronization delivery system to ensure maximum ingredient penetration, the new line supports the latest trends in hairdressing and barbering, with the Thickening Tonic—a gel to liquid Keratin-based formula—hailed as the hero product of the range. —M.S.
Ever feel like your salon might as well be invisible for all the traffic it gets? If so, have we got a book for you. The Purple Cow by Seth Godin is a must-read if you want to transform your business. Godin’s premise is simple enough: You’re either a purple cow or you’re not. You’re either remarkable or you’re invisible. See where he’s going with this? Think about all the companies that continue to confound critics and keep on growing—JetBlue, Starbucks and Apple to name a few. What these companies have discovered, says Godin, is that the three P’s marketers used to get products noticed for years—Pricing, Promotion and Publicity—just aren’t working anymore. Now we’ve got to add a fourth P to the mix—Purple Cow.—M.D.
Frank’s Chop Shop, a popular barbershop on NYC’s Lower East Side, recently opened a new set of doors on Melrose Avenue in Los Angeles. Sure, guys can still get a shave and a haircut, but this shop doubles as a functional art gallery, serves cocktails in an exclusive lounge area and has a billiards room where clients can play a game of pool while waiting for services.—Kamala Kirk, West Coast Editor
Who You Calling Deva?
Curly-haired girls on the West Coast can now get in on some of the DevaCurl love, too. The brand, which has built itself on services and products dedicated exclusively for curly clients with its DevaChan Salons, is setting up shop in Los Angeles along the historic Culver Boulevard Strip with 13 chairs and 8 expert stylists. Also opening is the DevaCurl Academy, which will provide training in curl specific techniques including cutting, highlighting and styling – all designed to build talented curl specialists. “Our stylists actually teach their clients how to style and care for their curls at home. The goal is to help people love their curls,” says Shari Harbinger, VP of Education.—M.S.
Doing blowouts on the regular? Speed it up with these two time-savers: Spornette’s Ventura, a round brush-paddle hybrid, features an elliptical design with rounded sides perfect for creating curl and a flat section for smoothing and straightening. Denman’s Thermo-Neon Curling Brush boasts a coated vented barrel to retain and evenly spread heat throughout the hair for faster, easier styling.—M.S.
Beauty and Ethics
Renowned Italian haircare brand Davines has opened its flagship salon in collaboration with ION Studio in New York City. The three-story salon has been completely gutted and rebuilt in the spirit of the Davines philosophy of beauty and sustainability, with the lower level serving as the color floor with four chairs, the mezzanine level serving up three chairs for cut and styling, and the ground floor featuring the retail hub and additional chairs. The space will also house a new education collective called the Atelier, offering continuing education courses in the Davines method of styling and color led by Marco Santini and Leo Manetti, owners of ION Studio. The new ION: Davines Salon + Atelier will offer services seven days a week.—M.S.
A Salon Business Grows in Brooklyn
Brooklynites have yet another reason to boast, thanks to the grand debut of Fox and Jane, one of New York’s coolest salons. Its newest location, in the super-hip Boerum Hill neighborhood, marks the salon’s second location in Brooklyn and its fifth in New York. Occupying 1,400 square feet, the space, which was designed by celebrity home designer Bobby Berk, accommodates eight styling chairs and showcases custom art installations from local artists that bring a playful and intimate feel to the salon, while still maintaining the hip Brooklyn vibe. —Lisa Bruckenstein, Assistant Editor and Digital Media Manager
Something Wicked This Way Comes
Ghosts and goblins aside, OPI debuts Let’s Get Wicked, which has been brewed up especially for Halloween. Part trick and part treat, the quartet of mini lacquers features bold, beckoning colors: I Don’t Bite, A Touch of Vamp, Diva-Lish and Kitty Loves Black. “Prepare to channel your inner diva, vamp or wild jungle creature with incendiary fuchsia, red and yellow, all offset by a little black magic,” says OPI co-founder Suzi Weiss-Fischmann. “Once the Halloween party is over, wear them anytime you want to feel a little wicked.” The giftable package includes silver metallic striping tape and ideas for creating edgy nail art.—K.K.