Just got the chance to experience L'Oréal Professionnel's new INOA haircolor, thanks to master colorist Jason Backe of Ted Gibson Salon in Manhattan, and I'm loving the results. The first thing I noticed about INOA was the complete lack of odor typically associated with haircolor--totally refreshing. Instead, INOA relies on an innovative technology L'Oréal Professionnel calls ODS, Oil Delivery System, which enables the color to lift up to three levels and provide 100 percent gray coverage with vibrant, silky results without the use of ammonia. That means no ichy scalp! To give my brown hair a boost, Jason chose a medium golden brown hue that is darker than my natural shade for a more dramatic look. His assistant Michal Nisim finished off my new look with a fabulous wavy blow-out. I'm just thrilled with my shiny new color!