Farouk Systems Hosts Creative Artistic Team Training

Rocky Vitelli shows off the new CHi Chromashine with Chroma Intense Dye Technology

Farouk Systems recently hosted a Creative Artistic Team (CAT) Training for over 100 International Brand Ambassadors at their home base in Houston, TX. The two-day training showcased the latest salon color and cutting trends from around the world. Guests also enjoyed a VIP tour of the company’s manufacturing, laboratories, and production lines so they could see firsthand how hair color and hair care is made—from the mixing stages in the lab to final packaging on the production line. To kick start the event, Dr. Farouk Shami hosted a welcome dinner at his home in the Woodlands, TX.  

During the CAT Training, each International Brand Ambassador participated in hands-on classes that featured the new CHI Chromashine with Chroma Intense Dye Technology that provides shiny, longer lasting color results. Stylists learned to become mixologists and how to create color formulations with the nine-shade system using primary and secondary colors to create any color they could imagine. 

Lead Global Artists Anna Cantu and Cynthia Diersen’s Trend Class included painting, smudging, and blending techniques that created soft seamless color. Creative Director Patrick Kalle and Canadian Hairdresser of the Year, Rocky Vitelli, shared the new Stardust Trend from Holland that featured bold bright color tones with a mix of texture. The looks focused on short and long hair using the client’s natural texture. 

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“Education has been the foundation of Farouk Systems for over 30 years," says Shami. "We have devoted all our efforts to not only train our educators but to help stylists around the world."

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