Fred Segal Salon Partners with PHYTO, Opens Blow Dry Lounge

The new Blow Dry Lounge at Fred Segal Salon.

The Fred Segal Salon in Santa Monica, California has recently undertaken an extensive renovation, and with a new partnership with botanical brand PHYTO Hair Care, the salon now features its first ever Blow Dry Lounge.

The new Blow Dry Lounge has four chairs where clients can choose from five blow-dry menu options as well as up-do styles. The salon’s overall aesthetic pays tribute to Fred Segal’s red, white and blue motif.

Fred Segal Owner and Stylist, Matthew Preece

“It’s an exciting time for the salon and we’re thrilled to partner with PHYTO,” said Matthew Preece, Fred Segal owner and stylist. “Whether you’re on your way to a night out with friends or getting ready for a red carpet event, the Blow Dry Lounge is a destination to sit back, relax and enjoy a gorgeous blow-dry.” —Aja Edwards

IBS NY March 4-6, 2018

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