The countdown is on—International Beauty Show New York (IBS New York) is less than a month away. Heading into its 101st year, the show holds the title as the longest-running show in beauty and anticipates tens of thousands of beauty professionals to convene in New York City for three action-packed days.
A perfect mix of commerce and top talent, this year's IBS New York (held March 4-6 at the Jacob K. Javitz Center) is set to host more than 500 exhibitors, including top-name brands like Truss, Halo Couture, Andis, Olivia Garden, Product Club, Amika and more. Attendees will have the opportunity to experience new innovations, state-of-the-art tools and incomparable in-booth demonstrations.
Those hungry for more education can attend one of more than 100 classes on styling, cutting, nail techniques, coloring, makeup application and business building taught by industry notables including Edward Tricomi, Kenny Duncan Ted Gibson and more.
Need further convincing? This year's show will feature multiple new additions, including a Mane Attraction Stage, where beauty pros can catch a glimpse of cutting-edge hair techniques, and a Finishing Touch stage, showcasing the hottest makeup and nail trends. Here's a peek at the excitement of last year's 100th anniversary show.