On May 18, American Salon's very own editor in chief, Marianne Dougherty, will be leading a webinar called The Power of PR: Getting Press For Your Salon as part of Redken's Professional Edge Webinar Series. Marianne and Redken Senior Director of Public Relations Darienne Howe will show salon professionals how to use public relations as a strategic business tool to help publicize salons in print, online and on television, and generate new clients and update existing clientele. Marianne will provide an editor’s perspective on how salon professionals should approach editors with their salon’s story. Salon professionals will gain a new understanding of the power of PR, learn what editors are looking for and be able to develop a plan to leverage PR to build their salon business. Don't miss out—register TODAY at http://www.redkensalon.com/business/webinar-series