Goldwell and KMS California Artistic Teams Host Annual Hair Play The Tour Collective with Nick Arrojo

On May 3rd, the annual Goldwell and KMS California HAIR PLAY The Tour Collective color and styling showcase came to San Francisco’s Park Central. During this highly anticipated evening of fashion and professional education, the Goldwell and KMS California Artistic Teams, plus special guests Nick Arrojo and the Arrojo Studio Team, revealed the latest in hair trends, inspirations, and techniques.

Hundreds of salon professionals and leading industry tastemakers attended this HAIR PLAY The Tour Collective event.  Guests were treated to an exclusive live runway presentation featuring must-have looks curated by the industry’s leading creative talents. Each model brought to life a range of styles crafted to help grow salon business and appeal to all clients from the most timid to the boldly adventurous.

Later, Goldwell Artistic Team Director Rebecca Hiele and Goldwell Artistic Team Member Nick Pagano provided an inside report on the latest color looks. Former Hairdressing Host for What Not to Wear, well known salon owner, and top stylist Nick Arrojo, and namesake Arrojo Studios Team, gave tips for on-trend styles and keys to salon success. Finally, KMS California Artistic Team Director Sonna Brado, and KMS California Artistic Team Members Simon Miller and Lori Panarello shared their insights on cutting-edge styling.


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Attendees had the opportunity to interact with these innovative industry pioneers and their models, and share their unique experience on social media with the #HairPlayTour hashtag.

WHO: Nick Arrojo, and the Goldwell and KMS California Artistic Teams

WHAT: HAIR PLAY The Tour Collective Event

WHERE: Park Center, San Francisco

WHEN: May 3rd, 6:00pm to 9:00pm

About: Kao USA Inc. Salon Division (“Kao Salon Division”) is a business division of Kao USA Inc., which is a wholly owned subsidiary of Kao Corporation.  Kao Salon Division is a thought and trend leader in the professional hair care industry as well as the home of the Goldwell and KMS California brands. The mission of Kao Salon Division is to enrich the lives of stylists, salon owners and their clients through partnership, salon business growth and our salon exclusive portfolio of advanced services, innovative products and inspiring education. 

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