Goldwell Expands Digital Footprint with YouTube Education Channel

Following the successful Education Plus App, Goldwell is launching a YouTube channel called “Goldwell Education Plus” to offer its stylists new and inspiring videos every week as another valuable source of education. The channel is the perfect complement to the comprehensive range of advanced training courses offered by Goldwell Academies worldwide.

“YouTube is the platform for education and inspiration," says John Moroney, VP & global creative director. "It only makes sense that we fully embrace and utilize this platform to further reach our stylists and help them to grow their skills." 

That's exactly what the new global Goldwell YouTube channel is all about: The latest haircut and hairstyling trends, creative and professional cutting and coloring techniques, detailed product instructions, the latest salon services and much more. 

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Through the expansion of its digital education offering, Goldwell is setting new benchmarks in the field of advanced technical training. While the seminars offered by the international academies continue to focus on face-to-face contact with stylists, Goldwell Digital Education Plus delivers helpful, creative and inspiring how-to videos created for stylists to learn on the go. 

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