Guido Named One of UK’s Greatest Talents

Appropriately timed on the eve of Spring/Summer 2016 Fashion Week, Redken is thrilled to announce that Guido, Redken Global Creative Director, has been named one of the greatest hairstylists in the UK after winning the SESSION STYLIST award in the prestigious national competition, the Most Wanted Awards.

Guido was nominated for SESSION STYLIST by the fashion and beauty teams at leading UK and international magazines before being named as the most exciting hairdresser working in fashion. The Awards were held on Monday, September 7 at the Natural History Museum in London for 600 attendees including industry influencers in both hair, fashion and media. The evening was hosted by comedian Jack Whitehall.

Launched in 2001, the Most Wanted Awards are presented each year by the UK’s industry magazine, Creative HEAD, and recognize the UK industry’s top individuals, teams and salons, ultimately bestowing 11 sought-after titles. This year’s Most Wanted Awards were judged by hair, fashion and business experts including hairdresser Adam Reed, Beauty Director of UK InStyle, Cassie Steer and the founders of BeautyMART, Millie Kendall MBE and Anna-Marie Solowij.


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Previous winners of the SESSION STYLIST Award include Sam McKnight, James Pecis and Malcolm Edwards.

About Redken: For over 50 years Redken’s foundation has been based on extensive scientific knowledge and the belief in, and support of, the expertise of salon professionals. Redken provides salon professionals with innovative products, inspiring education and exclusive salon programs to be as successful and profitable as possible. Located in New York, Redken is also at the forefront of trends and has created a strong relationship with the fashion industry. As a result, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken provides salon professionals and consumers the ultimate professional edge.