Horst Rechelbacher 50 Beautiful Years

A Beautiful Mind

Horst Rechelbacher is indeed a man of many talents. Not only a brilliant entrepreneur who forever changed the face of the professional beauty industry when he launched Aveda in the late '70s, he's also an award-winning stylist whose legendary artistry—a sampling of which is seen on these pages—has had a huge role in pushing hair into bold new territories and in inspiring countless others. As he once noted of the company he founded whose pure, plant-based products, spurred a huge botanical boom in the salon market, "Aveda was a way to blend my love of hairdressing with my love of aromatherapy and the environment." For that, we should all be thankful.



Rechelbacher's signature hairstyles were always fresh, natural and creative.



YOUR WEEKLY NEWSLETTER - FREE

Enjoying this story? Subscribe to Hello! Gorgeous

Hello! Gorgeous is your weekly guide for inspirational trends, techniques, tips, education and the latest beauty news. To read on the go, sign up today to get beauty news and updates delivered right to your inbox!

Whether short and sophisticated or containing an element of fantasy, his styles always made a statement.



A true visionary, Rechelbacher's looks were individualistic and moved hair into bold new territories.



Read more on

Suggested Articles

The singer pays tribute to the '90s with her stacked cut, Selena Gomez rocks jelly nails

The singer trademarks her name, Ulta Beauty's SPARKED program and more

Curlfest came back to NYC for a sixth year, Vernon Francois’ hair line is available in Sally Beauty’s 3,000 stores, Halsey’s bangs go technicolor.