A Beautiful Mind
Horst Rechelbacher is indeed a man of many talents. Not only a brilliant entrepreneur who forever changed the face of the professional beauty industry when he launched Aveda in the late '70s, he's also an award-winning stylist whose legendary artistry—a sampling of which is seen on these pages—has had a huge role in pushing hair into bold new territories and in inspiring countless others. As he once noted of the company he founded whose pure, plant-based products, spurred a huge botanical boom in the salon market, "Aveda was a way to blend my love of hairdressing with my love of aromatherapy and the environment." For that, we should all be thankful.
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Rechelbacher's signature hairstyles were always fresh, natural and creative.
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Whether short and sophisticated or containing an element of fantasy, his styles always made a statement.
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A true visionary, Rechelbacher's looks were individualistic and moved hair into bold new territories.
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