Horst Rechelbacher 50 Beautiful Years

A Beautiful Mind

Horst Rechelbacher is indeed a man of many talents. Not only a brilliant entrepreneur who forever changed the face of the professional beauty industry when he launched Aveda in the late '70s, he's also an award-winning stylist whose legendary artistry—a sampling of which is seen on these pages—has had a huge role in pushing hair into bold new territories and in inspiring countless others. As he once noted of the company he founded whose pure, plant-based products, spurred a huge botanical boom in the salon market, "Aveda was a way to blend my love of hairdressing with my love of aromatherapy and the environment." For that, we should all be thankful.

Rechelbacher's signature hairstyles were always fresh, natural and creative.


Enjoying this story? Subscribe to the American Salon Newsletter

Get inspirational trends, techniques, tips, education and the latest beauty news delivered right to your inbox! To read on the go, sign up today to get weekly beauty news and updates.

Whether short and sophisticated or containing an element of fantasy, his styles always made a statement.

A true visionary, Rechelbacher's looks were individualistic and moved hair into bold new territories.


Suggested Articles

Celebrity makeup artist Jillian Dempsey just launched FYFE Beauty, an app that makes shopping for products and trying new looks easy to do from home.

The debut collection will feature six cruelty-free, vegan-friendly essentials.

Licensed cosmetologists, barbers, manicurists, estheticians and electrologists stand together to advocate for indoor services.