We couldn't be more excited that the International Beauty Show New York (IBS New York) is less than a month away. Heading into its 101st year, the show holds the title as the longest-running beauty show in the nation, and anticipates tens of thousands of beauty professionals to convene in New York City for three action-packed days.
One of the show's biggest highlights is the world class education available to attendees, including 100 free classes, pay-to-attend master classes and hands-on workshops. Leading up to the event, we'll be highlighting several speakers that you'll want to add to your list of must-sees. We're shining today's spotlight on Marlo Steenman,
Who: Steenman has devoted 30 plus years to the beauty industry, and 20 of those years to educating, coaching and sharing her knowledge and expertise both in North America and Europe. Steenman won NAHA Colorist of the year in 2015, has been a finalist for Canadian Colorist of the Year in 2012 for both the Contessa and Mirror Awards, and was a nominee and a finalist in 2014, 2015, 2016, 2017 and 2018 for Master Colorist of the year.
What: At this year's International Beauty Show, Steenman will be teaching her globally successful Curls Gone Wild program. Attendees will learn methods and explore the tools needed to create unique looks for curly-haired clients. In addition, Steenman will teach you easy-to-use color techniques that complement the movement of each curl, and teach methods that will help to substantially grow your understanding of all types of curly hair and grow your business.
Why You Should Attend:
- Learn simple techniques to help you build your curly hair clientele
- How to do a consultation on curly hair
- Understanding different curl types
- Learn an easy color technique to give a quick and beautiful result
- Understand how to prescribe the right products for your clients curl and hair type