Introducing the NEW TIGI Bed Head Joyride

The NEW TIGI Bed Head Joyride Texturizing Powder Balm – a super styler and primer three years in the making. The need for “second-day-hair” is now at your fingertips fresh out of the shower. With this revolutionary styling product from Bed Head, you can now create that sexy, lived-in texture with the twist of the wrist.

Primer: The groundbreaking formula was inspired by skincare primer ingredients silica and elastomers, which are known for creating a brilliant foundation. Elastomer molecules were custom-engineered to give control and de-frizzing benefits like a balm. Then, the silica – which is found in a lot of texture powders – gives light, lived-in tresses.

Styler: Joyride Texturizing Powder Balm controls, de-frizzes and makes styling easier by providing lived-in texture for the ultimate Bed Head look. It’s super versatile and can be applied on damp or dry hair to help avoid flyaways and fluff!

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