Aveda turned up the heat in a freezing Minneapolis recently when the company hosted its biannual Master Jam there in late January. Over 600 hairdressers from across the country turned out for the event, which was chock-full of information on the hottest new trends and techniques in hairdressing.
 From Left: The Ted Gibson team's Tokyo-inspired tie-dyed wefts; Aveda guest artist Brandon Darragh cuts using curved, wavy sectioning; a look from Luc Espace salon, Sydney, Australia. |
Some of the best hairdressers in the business motivated attendees with inspiring presentations that covered all the bases. Aveda guest artists Peter Gray and Brandon Darragh shook things up by using a tail comb to create curved, wavy sectioning, rather than the usual straight-edged, geometric shapes, to teach Flow, Aveda's Spring/Summer 2005 collection that's based on natural, flowing lines and colors. "It's about comfort for the client," said Gray. "She has to be able to wear a style, not have it wear her."
 The Aveda Flow collection team's (from left) Peter Gray, Brandon Darragh, Rudy Miles, Ana-Marie Rizzieri and Ana Karzis |
Meanwhile, guest artist Ana Karzis used Aveda's Color Currents to create vibrant reds and soft blondes in the hair, similar to colors found in nature. And Aveda global makeup educator Rudy Miles and Aveda guest makeup artist Ana-Marie Rizzieri utilized the full spectrum of the company's new Petal Essences makeup line to create beautiful lips, cheeks and eyes.
 From Left (above and below): Baby pink and bright jade green were the hot colors from Aveda Academy London; Above Right: Madio Monge, from Perry Monge Salon in Phoenix, creates a cut from the Flutter collection; Center Right, Aveda technical artistic director David Adams welcomes the crowd to Master Jam; Aveda guest artist Peter Gray (left) introduces the Flow Collection; Below Right: Ana Karzis demonstrates natural, blended colors with Aveda Color Currents. Below Left: Rudy Miles crafts bright, beautiful looks with Aveda's new Petal Essences; Rudy Miles crafts bright, beautiful looks with Avedas new Petal Essences. |
Also presenting were the Aveda Academy London, which opened the show with extremes in cut and color; the Perry Monge Salon team from Phoenix, whose collection, Flutter, focused on multicultural hair; Luke Smart and Zoe Yelds from Australia's Luc Espace salon, who re-created their salon onstage and showcased beautiful Renaissance looks; the Ted Gibson New York team, who kept things sizzling with their playful presentation that used the contrasting locations of Tokyo and Rio de Janeiro as inspiration; and the Aveda Fashion Week team of John Reyman, Jen Hughes and Sue Thompson, who fashioned three trendsetting styles from the runways. "I'm always excited to see what each new season will bring from these artists," said Aveda technical artistic director David Adams. Judging by the loud applause, clearly the audience was, too.