JPMS Names Jason Yates as Vice President of Marketing

Jason Yates

John Paul Mitchell Systems (JPMS) named Jason Yates as the new vice president of marketing, taking over from Robert Yates (no relation) who’s retiring as the senior vice president of marketing.

In his new position, Yates will oversee the marketing division at JPMS and play a key role in product development for the company. Yates brings more than 20 years of leadership experience working in the professional hair industry, beginning as a hairdresser and international platform artist and, most recently, as the vice president of sales and marketing at Farouk Systems.

“We are delighted to welcome Jason Yates to John Paul Mitchell Systems to lead the continued growth of our product lines,” said John Paul DeJoria, JPMS co-founder and CEO. “In addition to his experience leading sales and marketing teams, Jason’s background as a hairdresser and platform artist will be especially invaluable as we continue to innovate and positively impact the professional beauty industry and stylists all over the world.” —Aja Edwards