Keratin Complex participated in the official backstage VIP Gifting lounge at the 2014 DirecTV Celebrity Beach Bowl Gifting Suite from January 30 to February 1. Celebrities including Serena Williams, Jill Zarin, Jesse James, Katherine Webb and Mercedes “MJ” David attended the event at Gansevoort Hotel in New York where they showed off their Super Bowl spirit and picked out some of their favorite Keratin Complex products.
Tennis star Serena Williams’s arms were full with Keratin Complex blow-dryers and the Getaway Tote at the brand’s Super Bowl Gifting Suite.
—Sarah Sin