Keratin Complex, the brand behind professional beauty smoothing treatments, hair color and innovative keratin-enhanced haircare and styling ranges, just launched a new website. According to the brand, the goal for the new website is to provide visitors with an enhanced online experience and to ensure stylists are equipped with all the tools they need to transform their business.
The website launched with a new, vibrant look and several elevated features and upgrades for beauty pros and clients alike including:
- Consumers and professionals can search products by category, benefit or hair type.
- More product content and educational-focused tools, including online certification and a resource center that allows stylists to download education and social media materials.
- Integrated videos
- A professionals-only gated area.
- Integrated social media buttons so users can stay up to date and in the know.
- Optimized for mobile and desktop users.
"The new site allows us to connect better with stylists and consumers while providing enhanced support and information," says Zoe Hyams, VP Marketing and Public Relations, Keratin Complex. "Our goal was to create a more modern, fresh, engaging and interactive online experience for both the consumer and professional in a way that supports the professional," she adds. "2019 has been full of action at Keratin Complex—new products, new packaging and now a rebranded website which really showcases the elevated, fashion-forward look of the brand and how we are taking the brand to the next level."