PETA (People for the Ethical Treatment of Animals) has officially recognized KEVIN.MURPHY as a cruelty-free company.
While the brand has always had a no animal testing policy in effect, earning a spot on the nonprofit’s “Does Not Test” list is a process and the company is pleased to have received PETA's seal of approval.
Along with being cruelty-free, the professional line is biodegradable, paraben-free and sulphate-free, and packaging for all KEVIN.MURPHY products is 100% recyclable.