L'Oréal Appoints Shane Wolf to Newly-Created Role in Global Marketing Group

Shane Wolf
photo by Mark von Holden

L'Oréal announced that Shane Wolf, global general manager for Redken and founder of the Seed Phytonutrients brand, has been appointed to the newly-created role of President of Professional Products Division Global Marketing for US Brands. In this position, Wolf's duties will expand to oversee Matrix and Biolage as part of a newly formed global marketing group across US brands.

Wolf brings many years of experience to the role with an extensive background in hairdressing, marketing and the product development experience. He first joined L'Oréal's Professional Products Division in 2005 as part of the Redken Global Marketing team. After taking on operational roles in the US for Kérastase and then in the United Kingdom and Ireland for Redken, he returned in 2013 as the global general manager of the Redken brand. In 2018, Wolf and L'Oréal launched See Phytonutrients, an internally incubated sustainable brand that features the first shower-proof, water-resistant paper bottle made from 100 percent recycled post-consumer paper. 

With this new appointment, Wolf will maintain his role as founder of Seed Phytonutrients and oversee the direction of the brand, while Brad Farrell, senior VP of Seed Phytonutrients Brand Marketing, will oversee day-to-day operations of the brand, which is headquartered in Doylestown, Pennsylvania. 

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