L'Oréal Professionel USA Announces New General Manager

Emilie Poisson

L'oréal Professional USA recently announced the appointment of Emilie Poisson as General Manager to the brand in the U.S. In her role, Poisson will oversee all aspects of business leadership and drive L'Oréal Professionel toward continued, sustainable growth. 

"Moving to the professional products division has been something I've wanted to do for quite some time," Poisson says. "The passion of hairdressers, the emotional connection they foster with clients, and the community they create is what makes this industry unique and why I'm so excited to be a part of it." 

Poisson, a French American has worked with the L'Oréal Group for the past 18 years. With experiences in multiple L'Oréal brands, she has had the opportunity to work on different beauty categories including haircolor, makeup and skincare, in both France and the US. Most recently, Poisson was a general manager for L'Oréal Travel Retail Americans based in Miami. 

In her new position, Poisson aims to collaborate closely with L'Oréal Professionel salons and hairdressers to foster solid relationships and to ensure the professional continues to be the core of the brand.