Though located in unassuming Wichita, KS, Eric Fisher Salon is known all over the world for its cutting-edge work. Stylists from across Europe sign up to learn the hottest techniques at Eric Fisher's training seminars, and the salon once made the cover of Peluquerias, a beauty magazine in Spain. In the U.S., musicians like Robert Palmer and Tom Petty have featured Fisher's work in their music videos, and magazines from Vogue to Mode have written about the salon since it opened in 1998. But Fisher, who owns two eponymous salons in Wichita with his wife, Mary, doesn't measure success by these factors. "You're only as successful as your last haircut," he says. Even so, his 1,167-square-foot salon is now one of the busiest per square foot in the country. Fisher, who is also a spokesman for Aquage, received more international attention in 2004 when he won a Global Salon Business Award West for Customer Philosophy. Here, he shares a few of his innovative methods for guaranteeing client satisfaction and loyalty.
 Eric and Mary Fisher: measuring success by client loyalty |
RECRUIT THE RIGHT PEOPLE
MAKE NICE
BE AUTHENTIC
authentic beauty.
USE YOUR SENSES