Masters of Beauty Kicks Off in New York City

The Masters of Beauty (MOB) Skills Certification program kicked off in New York City on July 18-19. More than 150 salon owners, stylists, educators and future professionals learned advanced cutting, coloring, styling and makeup techniques. Presented by Nick Arrojo and his team of master stylists and the Empire Education Group, the event featured Arrojo’s newest trend collection, followed by hands-on training for attendees in the corresponding techniques.

Through the MOB, Arrojo and the Empire Education Group have teamed up to present seven Tours of Beauty and nearly 100 one-day inspirational workshops across the country to bring licensed beauty professionals new techniques to help them build profitable, rewarding and sustainable careers. “The Tour of Beauty is truly a hands-on, educational experience,” says Dorothy McKinley-Soressi, vice president of industry relations for Empire Education Group. “The Masters of Beauty program offers stylists the opportunity to learn the newest techniques and styles, while also taking home valuable tips on how to grow and retain their client base.”

The Masters of Beauty Tour of Beauty stops next in Philadelphia on August 22 and 23. Events in Chicago, Ft. Lauderdale, Phoenix, Minneapolis and Louisville, KY are scheduled throughout the rest of 2010 and into next year. For more information and to register today, visit www.mastersofbeauty.com.

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