Matrix Announces New Vice President and General Manager

Matrix announced Leonardo Chavez as its new vice president and general manager, a role in which he will lead the global expansion of the brand with a specific focus on the emerging markets of China, Brazil, Russia and other Asian nations. He has had past success with brand turnaround during his time as vice president of marketing at Maybelline.

"Matrix is a strong American brand with a clear sense of purpose," Chavez said. "It stands for accessible innovation and education principles that are smart, straightforward and competitive. Now we have the opportunity to elevate and expand the brand by leveraging its accessibility, creativity and innovation; I'm very excited about the prospects ahead and about putting the experience I've gained in L'Oreal's CPD, LPD and corporate divisions to work for the Matrix brand." —Kristen Heinzinger

Suggested Articles

The singer pays tribute to the '90s with her stacked cut, Selena Gomez rocks jelly nails

The singer trademarks her name, Ulta Beauty's SPARKED program and more

Curlfest came back to NYC for a sixth year, Vernon Francois’ hair line is available in Sally Beauty’s 3,000 stores, Halsey’s bangs go technicolor.