Salon clients love to lighten up—in fact four out of five clients opt for a shade that’s lighter than their natural hue. Now lightening services such as balayage and highlights can be less damaging and more comfortable than ever, thanks to the breakthrough, no-ammonia LIGHTINSIDER Lightening System from Matrix.
According to Matrix Celebrity Hairstylist George Papanikolas, LIGHTINSIDER provides 27% more conditioning than ammoniated lightener formulas for unparalleled hair fiber respect! “Ombré, balayage, babylights and tortoiseshell lights are just some of the trendy lightening techniques my celebrity clients are requesting every day,” says George. “With LIGHTINSIDER, I can provide these beautiful effects without worrying about damaging the hair.”
LIGHTINSIDER joins the popular Matrix COLORINSIDER family, and as such, offers the same unique Oil Delivery System (ODS) and ammonia-free formula. It provides up to six levels of lift and can be used on or off of the scalp. The system includes Lightening Conditioning Cream and Lightening Boosting Powder, and it’s designed to be used with the COLORINSIDER Oil Delivery System Developer—10, 20 or 30 volume. “Like COLORINSIDER,” says Papanikolas, “LIGHTINSIDER’S ammonia-free formula makes the service odor-free for my clients, which really enhances the salon experience.”
The Matrix LIGHTINSIDER Lightening System will be available in fine salons in May of 2015.
About: Matrix a leading professional haircare and haircolor company in the United States, is part of L'Oreal USA's Professional Products Division. Founded in 1980, MATRIX is committed to the development of the salon professional and offers a wide range of products including: Biolage, Biolage ExquisiteOil, Biolage Advanced, COLORINSIDER, ColorSync, Design Pulse, Logics, SOCOLOR, Total Results, and Vavoom. For more information visit Matrix.com.