Mercedes-Benz Fall/Winter 2014 Fashion Week: Mara Hoffman

Mara Hoffman’s Fall/Winter 2014 collection was inspired by the art, landscapes, textiles and jewelry of Northern Africa. The runway featured colorful prints, beaded dresses and fringed sweaters, and she teamed with Catwalk by TIGI’s Global Creative Director Nick Irwin to develop an effortlessly wavy, gold-dipped braid for the show.

Using extensions to create a uniform length of hair for the models, Irwin styled this sophisticated look by first starting with clean, dry, straight hair and creating a deep, clean side part on the left side. He gently misted the hair with water and Fast Fixx Style Prep, using a round brush to blow-dry smooth. Next, he secured the wefts of hair at the back of the head and sides to achieve desired thickness and length. He applied more Fast Fixx Style Prep to smooth hair to the head, and after working Session Series Styling Cream from nape through ends, he French braided the hair from the nape and worked his way into a three-plait braid. He secured the braid with a small elastic and used a diffuser on low heat to set the wave. Once set, he gently removed the braid and worked Session Series True Wax through the ends of the three individual sections of hair. Using a three-plait technique, he braided only the last couple of inches of hair and sprayed Session Series Finishing Spray generously. To finish, he sprayed the small braid at the end with a gold-colored hairspray for a color accent.


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Makeup Artist Alice Lane used Maybelline products to create a sexy, nomadic gypsy look for Mara Hoffman’s latest collection. She created Frieda Kahlo-inspired full brows and added a touch of highlighter under the brows to add dimension. She used a rosy blush for lovely cheeks and lots of mascara on the top lid. The glossy eyes were made by swiping Baby Lips lip balm on the lid, and she used a sunlit bronze eye shadow to add a subtle line across the top lid. 

—Sarah Sin