Mercedes-Benz Fashion Week Spring 2011: Organic by John Patrick

Spring 2011 fashion week is off and running here in New York City! First stop: the Organic by John Patrick presentation, shown at the fashionable Ace Hotel. Designer John Patrick was inspired by the fluidity and texture of water, and the beach-wavy hair look, created by lead stylist Jenn Chiminiello for Aveda, followed suit. "It's meant to look like the girl had her hair done the day before and slept in it," she told me. Chiminiello got the look by prepping the hair with Aveda Smooth Infusion Style-Prep Smoother and parting it on the side, lightly curling it with a large-barrel iron and raking the curls with her hands before finishing the look with Air Control Hair Spray.

Lead makeup artist for Aveda Jannell Geason completed the look with 70s-themed makeup. The look featured a soft smoky eye achieved with taupe and brown shades and a drop of All Sensitive Body Formula oil on the lid, defined lashes and brows, lips stained with Nourish Mint Sheer Mineral Lip Color in Sheer Roseleaf or Nourish Mint Smoothing Mineral Lip Color in Hot Pepper and dewy complexion.