Mercedes-Benz Fashion Week Spring 2014 NYC: Veronica Beard

Floral, denim, business attire and neon summer shades made-up Veronica Beard’s Spring 2014 collection that drew inspiration from the New York City 1980’s Upper East Side girl. Original & Mineral’s Creative Director Janelle Chaplin complemented Beard’s collection by creating a cool look similar to an uptown girl waking-up and stealing a generous amount of her boyfriend’s hair products before walking out the door.

To create the style, Chaplin prepped the hair with O&M Rootalicious Root Lift Spray then blow-dried with a round brush, pulling the hair away from the hairline. At the crown, the hair was teased then smoothed with a flat brush to create extra volume. Then the hair was slicked back on either side from the ear to the top using a combination of O&M Style Guru Styling Cream and O&M Frizzy Logic Shine Serum, giving the hair a “wet look”. For the finishing touch, Chaplin sprayed O&M Original Queenie Firm Hold Hairspray to keep the ‘do in place.

For the nails, lead manicurist Casey Herman applied a coat of Essie’s olive green polish Vested Interest before layering with Matte About You to mattify the nails before creating glossy, graphic designs using Good To Go Top Coat.


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The face, created by Bobbi Brown's Global Manager of Artistry Marc Reagan, played off Beard’s collection with earth-toned hues from Bobbi Brown. The eyes were given a cocoa colored hue using Earth Eye Shadow on the lower lid and Rich Espresso Eye Shadow on the crease, then layered with a Crystal Gloss for shine.

— Cristina Goodwin

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