For the Juan Carlos Obando show at Milk Studios, Number 4 High Performance Hair Care’s Style Bureau members, which included acclaimed hairstylist Didier Malige and Suzzanne Hawkins from award-winning Crème Color Lounge in Chino Hills, CA, created a hedonistic look that added to the mid-century John Ford western feel of the show. The hair’s tousled and disheveled look paralleled the look of the clothes, which were highly textured and dusted with bronze powder reminiscent of the Wild Wild West. "The style demonstrates both the fragility of women and the power of women," said Hawkins, who was participating in New York City Fashion Week for the first time. "It shows strength and feminity, softness and structure."
To create the look, Super Comb Prep and Protect was applied to dry hair, then stylists added a layer of Styling Foam to give the hair structure and volume. Next the hair was rough-dried with fingers, spreading the products throughout the hair and allowing it to take on its own natural shape and formation. Hot tools were used to add texture, then hair was placed back with pins in various formations and finished with the Non Aerosol Hair Spray, which was launched especially for the show. "There was variation between the models' completed looks, but everyone had the same overall feel," said Hawkins.