Mercedes-Benz Spring/Summer 2015 Fashion Week: Novis

For the Novis presentation, Aveda Guest Artist Frank Rizzieri created a knotted bun that was sculptured, yet carefree. “This is the bun of that cool girl who just happened to easily twist her hair up and off of her face,” Rizzieri said. “It has natural pieces poking out so it’s not too perfect. It’s definitely graphic, different, but simple looking to match the details of the clothes, but not take away from the collection.”

To get the look, he spritzed hair with Pure Abundance Style Prep for volume and thickness. He then blow-dried hair straight for sleekness, and misted Brilliant Spray-On Shine. Next, Rizzieri created a center part and pulled hair into a tight ponytail and secured with a bungee cord elastic. Taking two sections from the ponytail, he created knots until he reached the end of the ponytail. Next, Rizzieri twisted the knotted sections up into the ponytail base and secured the bun with pins, then used Air Control Hair Spray to set the style.

Aveda Global Artistic Director for Makeup Janell Geason modeled the look off of the pop-art inspired graphics in the Novis collection. “The look is really beautiful and fresh, but not so girly; it’s much more ladylike and grown up,” Geason said. Using colors from the Aveda Spring/Summer 2015 makeup collection, Geason kept the face clean with shades of pink on the eyes and lips. For eyes, she used Petal Essence Single Eye Color in Azalea, as well as Winter Lilac. For lips, she first coated them with concealer and then applied Nourish-Mint Rehydrating Lip Glaze in Pink Hibiscus.


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For nails, Priti NYC polish was applied in White Ballet Dahlia and 2-in-1 Base Coat. “This whole season is fresh,” said Priti NYC founder Kim D’Amato.