Moroccanoil Brings Dolls to Life at NAHA 2017

Moroccanoil Doll House
Courtesy of Moroccanoil

Often referred to as the Oscars of the hair world, the 2017 North American Hairstyling Awards (NAHA) recognizes top industry talent while bringing together professional salon communities nationwide. This is one of the many reasons that Moroccanoil has partnered with the NAHAs as a sponsor and presenter. Following their successful NAHA debut in 2016, Moroccanoil has continued to dedicate itself to supporting professional stylists in new and innovative ways. “We are honored to have the opportunity to yet again support this monumental event celebrating the professional stylist community,” said Robert Ham, Director of Global Education.

NAHA recognizes top industry talent while bringing together professional salon communities nationwide, a core value that is also deeply embedded in the Moroccanoil brand. Following their successful NAHA debut in 2016, Moroccanoil has continued to dedicate itself to supporting professional stylists in new and innovative ways. “We are honored to have the opportunity to yet again support this monumental event celebrating the professional stylist community,” said Robert Ham, Director of Global Education.

Led by Moroccanoil Artistic Director Kevin Hughes, this year’s Doll House presentation was inspired by the Popovy Sisters—authentic looking dolls created by the twin sister duo of fashion designers Ekaterina and Elena Popovy. After being transfixed by the dolls’ beauty and their lifelike aesthetics, Hughes was inspired to bring them to life, transforming models into living dolls.

 
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Moroccanoil

“Beauty is often associated with perfection. Even though the Popovy Sisters’ dolls are unconventional-looking and not depictive of your average beauty, they still have a look that captivates you,” says Hughes. “Through our Doll House presentation, we wanted to convey that women should embrace differences in their look, rather than try to hide it. We are all beautiful in our own unique way.”

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Moroccanoil
 
The hair looks in the presentation encompassed a variety of avant-garde styles, reflecting the unconventional beauty of the Popovy Sisters’ dolls. To give the illusion of a large forehead, an obvious physical trait of a doll, the models wore bald caps and human-hair wigs that were fitted further back than the hairline to emphasize the forehead. A true work of art, the featured looks took many hours to create and included a cage-like wig, where the entire bald head was visible through the cage. All hairstyles shown were created on wigs—a powerful testament to the brand’s versatile and easy-to-use high-performance products.
 
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Moroccanoil

About: What began as a single, revolutionary product that pioneered a new category in the beauty industry, has grown into a full line of hair and body products, all infused with nourishing antioxidant-rich argan oil, signature to the brand. Dedicated to providing the highest quality hair and body products, Moroccanoil has grown into an iconic beauty brand in less than a decade.

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