The Much-Anticipated Debut of L'Oreal Professionnel's INOA Haircolor

The new INOA Atelier at Ted Gibson Salon in NYC

We've been hearing (and writing) about L'Oreal Professionnel's new ammonia-free color system, INOA, for a while now, so we were so excited to finally get a sneak peek at the product yesterday. L'Oreal Professionnel executives, along with the fabulous Ted Gibson and Jason Backe of Ted Gibson Salon, gave beauty editors a detailed presentation about this revolutionary new haircolor that's gentler on the hair and the scalp than traditional formulas that use ammonia. We'll have more about INOA in an upcoming issue (it officially hits salons in May), so stay tuned!

To order INOA for your salon, contact L'Oreal Professionnel directly.