Beauty can do more than meets the eye. Take Inoar Cosmetics, which yesterday partnered with the United Nations for Down Syndrome Day and helped launch the Inside Out traveling exhibition, which breaks down tired stereotypes of beauty. The Brazilian brand continually aims to highlight the beauty of diversity with more socially inclusive campaigns, like the #Diversidade campaign, starring Tathi Piancastelli, who has Down Syndrome and continues to share her story of triumph over stereotypes with the world. The 33-year-old Brazilian native is also inspiration for the Inside Out photo exhibit at the UN, a collection of images, texts and works that challenge aesthetic standards.
“I’ve followed Tathi’s triumphant rise—it’s an example of breakthrough for all of us,” says Inocência Manoel, founder of Inoar Cosmetics. “When we considered bringing her into the campaign, we considered all that she represents. It’s exactly what Inoar is all about.”
Piancastelli took an early interest in theater, and after studying the subject has performed in several plays, starred in network commercials and wrote and starred in "Menina dos Meus Olhos,” which won Best Play at the Brazilian International Press Awards USA in 2016. She has become a champion for people with special needs, and the partnership with Inoar and UN is her latest victory in spreading awareness.
"With this project, I believe I'm exposing the many facets of a woman," says Tathi in a press statement. "I am a Down Syndrome person, and my most striking quality is that I never give up—I always want more. I hope also to show that this group of adults, which I am a part of, have the potential to do anything they want, believe in their dreams and be able to fulfill them.”
The Inside Out exhibition will be displayed at the UN and the Saphire & Venture gallery in New York through March 25 before it heads to Miami and then Brazil. The project is underwritten by Atelier Without Borders, Instituto MetaSocial, Word Down Syndrome Day, New York Pro Art Society, Zola Filmes, Consulate General of Brazil in New York, Missão Permanente do Brasil na ONU, Coco Bambu Miami, Studio D and Guia Miami, with production by Liz Wood and Design by Imageria Leal.
For more information, visit http://inside21.com/.