OPI Gives Nails a Virtual Makeover


opi_try_it_on As part of OPI's newly redesigned website, visitors can now "try on" more than 200 nail polish colors. The Try It On Color Studio allows you to adjust a virtual hand's skin color and nail length to match your own, then pick different colors to see which ones look best.

“The OPI Try It On Color Studio lets a woman try our newest shades, experiment with colors that are a little more daring for her or find the perfect lacquer in a particular hue,†says Suzi Weiss-Fischmann, OPI's executive vice president & artistic director. “We think it’s a fun way to play with color.  But be careful – it can be addicting!â€

After a little trial and error, I know that I want OPI On Collins Ave for my next manicure. What do you think about this new feature? Will it make choosing your next nail color a little less stressful?


Enjoying this story? Subscribe to the American Salon Newsletter

Get inspirational trends, techniques, tips, education and the latest beauty news delivered right to your inbox! To read on the go, sign up today to get weekly beauty news and updates.