OPI Gives Nails a Virtual Makeover

opi_try_it_on

opi_try_it_on As part of OPI's newly redesigned website, visitors can now "try on" more than 200 nail polish colors. The Try It On Color Studio allows you to adjust a virtual hand's skin color and nail length to match your own, then pick different colors to see which ones look best.

“The OPI Try It On Color Studio lets a woman try our newest shades, experiment with colors that are a little more daring for her or find the perfect lacquer in a particular hue,†says Suzi Weiss-Fischmann, OPI's executive vice president & artistic director. “We think it’s a fun way to play with color.  But be careful – it can be addicting!â€

After a little trial and error, I know that I want OPI On Collins Ave for my next manicure. What do you think about this new feature? Will it make choosing your next nail color a little less stressful?

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