Osklen New York Fashion Week Recap: Hair by Antoinette Beenders, Aveda Global Creative Director

For the Spring/Summer 2016 Osklen collection, designer Oskar Metsavaht used sustainable silks, organic cottons and linens to tell the story of a young city girl traveling to visit the Asháninka tribe of indigenous people in a remote Brazilian village. Her journey evolves in her look, from luxe and self-confident to a more self-actualized and artistic woman.

Antoinette Beenders, Aveda Global Creative Director, played up the details of the story through the hair by creating an intricate knotted twist to show the look of the girl after her time with the tribe.

“The devil is in the details with soft wisps of hair throughout the sides, crown and in the back, all reminiscent of feathers,” Beenders said. “The knot is simply folded up, with the ends flared to provide an artistic look while also getting the hair away from the face, so she can better explore this new world.” 


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Steps to the Look:

Step 1: Prep hair with Aveda Thickening

Tonic and blow dry hair straight.

Step 2: Pull hair into a low ponytail at the nape of the neck and secure with an elastic bungee.

Step 3: Taking the end of the ponytail, pull hair up and over the base of the pony to make a loop, secure with a second bungee 1” from the end of the ponytail.

Step 4: Take the remaining end and loosely loop hair around the base of the pony, leaving hair to fan out the sides and top. Secure with a third bungee.

Step 5: Apply new Aveda ShampureTM Dry Shampoo (Available November 1, 2015) on each side of hair to create a matte look and begin to gently massage sides to bring out wispy strands.

Step 6: Set the look with Aveda ControlTM Force Firm Hair Spray. 

About: Aveda's beauty products are alive with the life force of plants, and contain pure essential oils. Our solutions are so powerful we call them Purescriptions™. While they do specialize in hair care, Aveda offers other plant-based products—skin care, makeup, pure-fume™, aromas and lifestyle—that are all professionally developed, clinically tested, and go to exceptional lengths to be respectful of the earth. Nearly 9,000 professional Aveda salons and spas worldwide, share in the same commitment. Ever since a hairdresser founded Aveda in 1978, the products have been harvested with respect for the earth, in harmony with the web of life.